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Most vehicles are equipped with LATCH (Lower Anchors and Tethers for Children) hardware, designed to make it easier to install child seats. Instead of securing the seat with safety belts, LATCH provides lower anchors and tethers to help you get the right fit.

Not all LATCH systems are alike, however, and in June 2015, the Insurance Institute for Highway Safety launched a new test category -- LATCH ease-of-use.

Matthew Post and John Caporaletti just won the Toyota TeenDrive365 Video Challenge, earning themselves $15,000 and a chance to film their PSA with the Discovery network.

The TeenDrive365 Video Challenge is now in its fifth year, and is designed to get teens to inspire their peers to adopt safer driving habits... namely, keeping their eyes on the road, and off their cell phones.

Post and Caporaletti's winning video puts a sharp new perspective on the dangers of driving by likening cars to whales.

"If you were doing 40mph down the street in a giant beluga whale," they say…